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Your own body chemistry affects how different notes react on your skin. Anything that affects the "natural" smell of your skin, such as stress, hormonal changes, your current diet or medications, might change how a perfume smells on you. For a more detailed explanation, see here.

All other things being equal, perfumes evaporate more rapidly from dry skin, so the best way to make fragrance last longer is to use a relatively heavy body lotion or cream. Some people like to buy the "matching" cream for their fragrance, but you can also use an unscented cream like Cetaphil, or try petroleum jelly or jojoba oil. You might also try a light mist to your hair, which is said to hold scent longer than skin. For more discussion on this topic, see Perfumista tip ~ how to make fragrance last through the day.